Jessica Williams is the designer behind the Lola Blue label. She was born and raised in a Idalou, Texas, where she still lives with her husband and four children. Jessica began making custom purses as gifts for friends and family out of her house, but before long, the demand to expand grew until LolaBlue was born in 2011. She prides herself on creating one-of-a-kind purses that are sure to be a showstopper in any showroom. The line now includes totes, wallets, flower accessories, large handbags and cross-body bags. Lola Blue is now sold in over 90 boutiques across the country.